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  • Автор: rfgtw
  • Дата: 7-03-2014
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Gays and domestic violence in families constitute key topics for mass media reports on gender-related issues

Категорія: English » Media Research

The general gender-related picture presented by regional media can be described as follows: male characters prevail on female ones by three times; photo reports mostly feature “mature” men (while covering “serious” issues) and young women at leisure. Specifically gender issues find themselves in the focus of media mostly when problems of non-traditional sexual orientation are covered.  


The researchers have determined that regional media feature a significant misbalance in terms of gender representation: the share of men represented in print media exceeds that of women by three times (women - 28% vs. men – 72%). The disproportion in on-line media is 4 times (women – 20% vs. men – 80%). News on-line media have even bigger representation of men in their reports; the share of women ranges from 16% (correspondent.net) to 25% (segodnya.ua).

Print and on line media reproduce the traditional version of gender hierarchy: the most gender balanced reports cover humanitarian and private spheres of life presented as areas of “natural” female presence by mass media. Men are prioritized by mass media while covering public life and industrial issues.



Generally both men and women are mostly represented in media reports in business and industrial context: men – 68% in press and 69% - on-line; women – 58% in press and 53% - on-line. However, community life involvement is also significant constituting almost one fifth (17% in press and 18% on-line) for men; and more than one fifth (21% for press and 25% - online) – for women.

Domestic, leisure-related context is much more characteristic for representation of women in press and in Internet (14%, 12%) while cases of men represented in domestic environment or at leisure are very rare, especially in Internet (6%, 3%). Criminal context is present in 6% of press reports and 9% of Internet reports about women; the figures for men in criminal context are respectively 7% and 8%.

Physical violence prevails in reports on violence in both types of mass media. Press mostly focuses on “economic violence” over men and women; on-line publications mostly cover sexual violence in relation to women and moral and psychological violence over men.


Visual images

Photo representations of gender identities in press and Internet reproduce male dominating model translated by texts: male image is used most often for illustrations. The proportion of visual of images of men and women is 1:1.7 (36% vs. 64%) in press and 1:2.4 (29% vs. 71%) in Internet. Disproportion of gender representation is characteristic for images in most social spheres. The images of “mature man” and “young woman” take the lead among all other images as the most attractive for audiences; however, “mature man” is an undisputable leader.   


Gender issues-related reports


Gender policy and gender equality issues are under discussion with varied frequency by each outlet; however there is no regularity in this discussion – both by press and on-line media. Gender-related issues are covered sporadically and mostly provoked by some external ad hoc factors: incidents, public discussions, public actions, published government stats or draft bills.

The content of the reports marked by “gender terms” is shifted towards LGBT people, whereas specific features of men and women are rarely in the scope of outlets’ attention. Therefore, these issues are covered from the perspective of the societal traditional view.

The key notions used in the texts with mentions of “gender-related issues” include: “homosexualism”, “gay marriages”, “gay prides”, “gay communities”,  “homophobia”, “gender discrimination”, “LGBT”, “feminism”.

The word “gay” is often interwoven into headlines as a pun – “Hey (sounding in Russian like “gay”), you, upstairs!” (Vash Shans #21 – 21.05), “Washington turns into a gay capital” (Vash Shans #8 – 20-27.02), “It is not a gay pride, it is a gay shame!” (Vash Shans #22 – 29.05-5.06), “Hey, hey (gay, gay) in Ukrainian” (Express №20 – 21-28.02). New words and phrases are coined: “gay occupation” (Vash Shans #21 – 21.05), “homofascism” (Vash Shans #16 – 17-24.04), “homodictatorship”.


Contact info: Serhiy Dyoma, AUP Development Manager, phone number: (050)561 59 18,