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  • Автор: rfgtw
  • Дата: 19-02-2011
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TNS annual survey of media audience, 2010

Категорія: English » Media Research

Print media use

As compared to 2009, the average index of one-issue audience decreased for the local and national press (5% and 4% correspondingly). However general rating of print media in cities stayed the same. For national print media index, Chernivtsi city saved the lowest consumtion index for national print media (21) and Simferopol’ city, Crimea had the highest one. For local print media consumption, Cherkassy, ??Chernigiv and Sumy saved leading positions and were joint by Sevastopol', Crimea.

For each surveyed city, local print media have larger average audience that than national print media (based on the parameter “the audience of one issue”): the local press has 63% and national - 41% of adult 16-65 population. However, different cities have different number of regional and national print publications, that also might impact on the ratio of national and regional meda consumption.

Sevastopol city had the biggest spread (40%) between the local and national print media audience size (72% local, 32% national); TNS studied 19 local and 18 national periodicals in this city, while Simferopol city had the smallest difference - 6% (59% local, 53% national) with its 18 local and 48 national periodicals studied.

The highest coverage by regional publications (72%) was reported for Sevastopol, 70% for Sumy, 69% for Cherkassy and Chernigiv; while the lawest coverage was fixed in Chernivtsi (50%).

As for national press, Simferopol' had largest coverage (53%), and Chernivtsi had only 21% of population of 16-65 for one issue of national print media.

Average for nine cities, the audience of regional print was 63% and of national print - 41% of 16-65 y.o. population.

Please read more in full TNS survey report 2010, PDF, 560 Kb

Мітки: media research, ТНС