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VIDEO (English)
USAID institutional capacity building ensures that an objective voice is heard in Ukraine’s media sector
- У-Медіа » English » Program Description » Building Sustainable Media NGOs
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- Автор: rfgtw
- Дата: 19-01-2012
Building Sustainable Media NGOs
Категорія: English » Program Description
“When it comes to the balance of news programs on Ukrainian TV, I trust the monitoring reports of Telekritika.”
- Hanna Herman, Chief of the Department for Humanitarian , Public and Political Issues, Presidential Administration
CHALLENGE
Ukraine’s media sector is rife with censorship stemming from political and economic influences. In the absence of media watchdog organizations, the Ukrainian public is subject to biased reporting, low standards of journalism, and misinformation campaigns.
INITIATIVE
USAID’s Strengthening Independent Media in Ukraine program (U-Media) employed a multifaceted and holistic approach to building the institutional capacity of NGO Telekritika, enabling the NGO to develop, refine, and promote its media monitoring and analytical products, while growing into a sustainable media sector support organization.
Telekritika is the brainchild of Natalia Ligachova, a former broadcast and print journalist who developed the Telekritika concept as a way to inject accountability into a rapidly expanding broadcast media sector beleaguered by censorship. In 2001, with US Embassy funding, Telekritika began producing and distributing critiques and rankings of prime time news broadcasts. With U-Media support, Telekritika embraced the need to invest time and resources into organizational growth.
Working with Telekritika leadership, the U-Media capacity building team addressed technical assistance needs according to three key areas: strategic planning, funding diversification, and readiness to international audit. Through sub-grants, training, and consultations, Telekritika made substantial progress in advancing its institutional capacity.
RESULTS
In September 2011, Telekritika celebrated its 10th anniversary, a unique achievement for a Ukrainian media NGO. With U-Media technical assistance, Telekritika developed and implemented a strategic plan; drafted internal policies and procedures; improved financial operations; and, hired an executive director to lead administrative operations. This progress enabled Telekritika to negotiate a direct, long-term operational support grant from the Swedish embassy, and positioned the NGO as one of U-Media’s “leader organizations” on track to apply for direct USAID assistance.