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Reports on U-Media research
Категорія: English » Media Research
U-Media relies on a suite of quantitative and qualitative research to establish and track performance benchmarks, monitor results, and evaluate the impact of project activities. Research provides U-Media and its Partners with a real-time view of the media market, and knowledge, attitudes, and practices of specific target audiences. Quantitative baseline and comparative data is catalogued in the U-Media Performance Monitoring and Evaluation Plan (see PMEP in Attachment C). Qualitative data, such as media monitoring reports and focus groups, are distributed among and published by Partners and U-Media, depending on the subject matter.
1. Media Monitoring - With help of the coalition on media monitoring and media literacy, U-Media monitored indicators such as the “level of jeansa” that characterize the level of professionalism of the national television channels according to two standards – objectivity and balance. Partners Telekritika and the Institute of Mass Information (IMI) reported monthly on the level of jeansa in the news.
- Monthly Reports on quantity of jeansa in Ukrainian and English are available at partnering site http://osvita.mediasapiens.kiev.ua/monitoring (in Ukrainian).
- Summaries for Telekritika and IMI monitoring of jeansa and professional standards are avaiable here.
2. Quantitative Survey & Focus Groups- Audience survey of print and broadcast media in 9 cities across Ukraine. Consists of 400 respondents and two focus groups in each city measuring readership, viewership, and use of Internet media. Survey also tracks levels of customer satisfaction with the quality of local media and their ability to identify hidden advertisements (jeansa).
SURVEY REPORTS:
- TNS Media Audience Survey Report 2009, 12 cities, English, PDF
- TNS Media Audience Survey Report 2010, 9 cities, English, PDF
- KIIS Media Audience Survey Report 2011, 12 cities, English, PDF
FOCUS GROUPS REPORTS:
- Report on Focus Groups 2009, 12 cities, English, PDF
- Report on Focus Groups 2010, 9 cities, English, PDF
- Report on Focus Groups 2011, 3 cities, English, PDF
3. Crimea Quantitative Survey & Focus Groups - Survey of 2,000 urban and rural residents and focus groups that builds a comprehensive media map of the Crimean peninsula and studies people’s attitudes toward role of media and cooperation between civil society and media, and measures trust in media, media literacy and level of objectivity in covering national issues and Ukraine-EU relations.
CRIMEAN SURVEY REPORTS:
- Crimean Survey Report 2009, English, PDF
- Crimean Survey Report 2010, English, PDF
- Crimean Survey Report 2011, English (expected soon)
REPORTS ON FOCUS GROUPS IN CRIMEA:
- Report on Focus Groups in Crimea 2009, English, PDF
- Report on Focus Groups in Crimea 2010, English, PDF
IN-DEPTH INTERVIEWS REPORT, CRIMEA
4. Content Analysis of Crimean media - Including print, TV and online news. Results of content analysis will demonstrate progress in Crimean journalists’ proficiency in 2010 compared to 2009.
- Final report expected by the end of September 2011
5. Telephone survey - 350 journalists who participated to investigative reporting training through U-Media Grants were interviewed to identify investigative reports that have been filed and what action, if any, were taken by authorities due to the reports. The survey (November-December 2010) demonstrates which investigative reports were helpful in solving vital social and economic issues and what shortages still exist in investigative reporting activities.
Survey of Reporters 2010, English, PDF
Survey of Reporters 2011, English, PDF
If you have any questions on U-Media research, please contact Irina Negryeyeva, U-Media M&E Program Officer by or .